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Market Research Survey Template
Demographics

What is your gender?

What age group do you belong to?

What is your highest level of education?

Market Understanding

What factors influence your decision when purchasing {product/service category}? (Select all that apply)

How frequently do you purchase {product/service category}?

Potential Features

Which of the following features would you find most valuable in a {product/service}? (Select all that apply)

Are there any specific features or functionalities you wish were available in {product/service} but currently aren’t? Please describe.

Competitor Analysis

Which brands or companies do you consider our main competitors in the {product/service category} industry?

Pricing Strategy

How do you perceive the current pricing of {product/service} compared to similar offerings in the market?

What pricing model would you prefer for {product/service}?



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